For retailers

Carry Varsity Habits.

Stock officially licensed collegiate gear your customers already root for. Apply below for a wholesale account.

Tiered wholesale pricing

Approved accounts unlock wholesale pricing on the full catalog, with deeper tiers as your volume grows.

Order on account with net payment terms, PO numbers, and one-click reorders built for buyers.

Every product is officially licensed team merchandise — sell with confidence across the schools you carry.

Apply

Tell us about your shop. We review new accounts within 1–2 business days and email you once you're approved with your pricing.